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Gay Browne, Founder/CEO of Greenopia

by Rich Awn

Ever since a copy of the New York Greenopia Guide landed on my desk, I’ve been kicking myself for not thinking of doing it first.

This is really the definitive guide to green living,  it’s elegantly arranged, pocket-sized, and the green binding complements all those ugly mauve Zagat Guides so nicely stored on my shelf… that is, when it’s not getting creased, doggy-eared, ripped up, marked, borrowed, and lost misplaced by anyone that can get their hands on it.

Elegant as her guides, Gay Browne, Founder and CEO kindly took one minute of her nutzy schedule to talk to us about her great work and inspiration.

browneGB: Thanks Rich.  I’m happy to talk to you and delighted we had the chance to meet at Go Green Expo in New York!  Greenopia is a guide to green living which gives you the definitive eat, shop, live, places to do in your city.  We have three city guides: LA, San Francisco, and New York with over 1,500 listings per city and then throughout the US we have another 50 additional cities with about 100-150 listings in those individual cities.  We are in the expansion process and we are looking for businesses and consumers to sign up to be part of the Greenopia family.

GA: You’re from LA, right? You’re from the West coast so when did this dawn on you that you needed to do the “Green Zagat?”

GB: I spent 15 years in publishing, actually book publishing and I retired and started a family and built a green home.  When I was building my green home, I realized the most important thing I could do as a conscious consumer living on this planet is to develop a go-to resource for businesses and services so that when people need something eco-friendly, they have one place to go that will help them find a way to do it.  So that’s how I started, just based on my passion and my background.

Keep glued to your iPhones for a forthcoming mobile map application so you won’t get stuck without the guide on your next trip.

Top photo by southlandtopolgy and middle photo by rich_awn.

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