Sustainable agriculture investing gets serious with Wall Street money movers.

The business of feeding the world’s populations has fast become less about the quality of the produce shipped halfway around the world to your salad bowl and all about the quantity and speed at which the agricultural industry can deliver higher yields through soil damaging pest control and genetic mutations through biotechnology.

A new investment firm seeks to pair sustainable solutions with the resources necessary to fix our broken agricultural system.

Janine Yorio, Founder of NewSeed Advisors.

A lot of what we call sustainable also becomes economically necessary in the face of rising oil prices.  So the day that we wake up and gas is at $5 again is that day that farmers and people [who] are actually involved in food production need to find alternatives to the petrochemicals that they use every single day to produce food.

According to Janine, the interest and the resources of the new wave of sustainable investors are big enough to counteract the old standards of short-term gains and turn-and-burn investing.

For more on NewSeed’s upcoming event and the full interview with Janine Yorio, click here.

Photo by rich_awn.