Full Guardian article here.

Green Air Filter:

There are many ideas and connotations associated with McDonald’s. With an ever-foreboding presence in America as well as the rest of the world, the fast food giant was always the one to present trends to avoid, not to follow. But after a recent campaign for sustainability in the company, it may be wise for other companies to look to McDonald’s with inspiration rather than desperation.

With the fallen economy looking increasingly difficult to salvage by the day, environmental issues have taken a backseat due to its costs. But McDonald’s have proven that sustainability not only keeps in touch with the Green issue, but also creates new jobs and opportunities much needed in our current state. Who knew a beacon of hope could start with Corporate America?

Photo by Scott Klender.