Making over your business model with shades of Green: How a burger chain cleaned up its act.

By the sound of it, a chain restaurant, one specializing in burgers no less, would seem to face an uphill battle in winning customers over with claims that its practices are environmentally responsible.

To Jeff Schleider, co-founder of the Big Green G, making over business that didn’t necessarily start out that way is how he levels the battleground and guides clients of all industries into methodologies that bring big green results.

Tom Galis, Managing Partner of Goodburger.

We started off  with little things like light sensors in our bathrooms, recycling our oil.  Then we teamed up with Big Green G and they sort of took us to the next step.

Green standards are still fumbling their way through the labyrinths of Federal bureaucracy to become law but until then, third party standardizers like the Big Green G are there to provide assistance in making a good business better.

Photo by burgerclub.