
ALCOA
by Kristin ArrigoThe stock market is creeping back up to one of those high rolling numbers and expert analysts singled out Alcoa among the buzz.
Alcoa is trying to mesh its aluminum manufacturing ways into the world of sustainable building. Could this be a contributor to the buzz? It’s most certainly an indication that something is cooking.
Aluminum has been used for used for years successfully as a building material, known for it’s durability and resistance to decay. At the same time, it’s only ecological relevance seems to be that it is made from bauxite which is found in the earth, and aluminum is recyclable. Recyclable to the umpteenth degree. In other words, where a rose is a rose is a rose, an aluminum can is a door, is a frame, is a gutter, is a siding.
The argument here would of course be how sustainable? Will Alcoa stop mining bauxite and smelting aluminum, or will they go into the business of recycling, oh let’s see, old cars, and airplanes?
Bauxite is mined from areas with tremendous negative effect on the rain forest, chasing animals out of their habitat, leeching into groundwater, increasing dust clouds, it also takes a tremendous amount of energy to mine and smelt. That, in addition to the fact that once it becomes the building material known as aluminum, it does not decompose. Although some say a can will decompose in 2-five hundred years.
But let’s face it, people get behind a good buzz, so for Alcoa, talks about aluminum products that save energy, and subscribe to LEED standards should prove to be very beneficial. It seems the buzz has arrived before the product, which is a strategic move on the part of Alcoa, using momentum to secure, or add leverage for a positive response from the world of sustainable building.
Alcoa’s big mining project in Brazil is underway, with its ‘responsible’ initiatives in place. They have agreed to put back what they destroy, in an effort to mine sustainably.
Did I really just say “mine sustainably?” Seriously people.
Photos by mikeyexists.