Discussed: Disconnect/Phobia of Nature, Community Supported Agriculture, Federal Trade Commission, Industry Supported Lies, Center for Global Food Issues, Chemical Farming, Monsanto, Against the Grain, Permaculture and Ancient Agriculture

There are a few voices that speak with resonant clarity through the noise of the “too much information generation.”  They are the conscientious mavericks whose passion and diligence in finding the truth of things have elevated them beyond mere mortal thoughtless drones but as hyper-human change makers, or as we like to call them, superheroes.

One such individual is Anna Lappe, co-autohor of Grub and Hope’s Edge, founding principal for the Small Planet Institute and the Small Planet Fund.  Her literary work brandishes a samurai blade in the face of the chemically tainted, spurious battle against the evils of the commercial agriculture and biotech industries.  Her ambitious work with the Small Planet Institute prods and ignites the basic human tendency toward social mimicry by generating a broad spectrum of “entry points” through media to understand, accept, and impart democratic social change.

See below for more photos from the MINI Space Rooftop: Sustainability Roundtable Discussion:

For the full transcript of this interview, click below.

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Blinded by the barrage of eco-friendly stickers on your everyday products?

Deafened by the earthy tones of green marketing verbiage?

Greenwashing is the process by which companies mislead consumers regarding environmentally friendly products.  You see it everyday, stickers that read, “natural, green, earth friendly…” you know the drill.

Here are some key terms to watch out for:

1.) Organic - according to food industry standards, organic food is grown without conventional pesticides, artificial fertilizers, human waste, or sewage sludge.  If you see the USDA Organic Seal, that’s a safe choice.

2.) Environmentally Preferred - There is nothing about plastic or rubber that the environment prefers, so watch out for this term alongside unnatural or inorganic products.

3.) Sustainable - there is no standardized definition of sustainable in the context of commerce.  Sustainability implies permanence in nature so be especially aware of this term.

While there are many well-intentioned companies doing good things, protect yourself from greenwashing by understanding certain simple terms.

For more on greenwashing, click here.

Photo by MU_313679.